Our Mission  

Our mission is to change people’s lives through non-invasive means such as footwear and orthotics, allowing them to live comfortably and pain-free, reducing or eliminating medications and making it possible for them to become an active part of society!  To be able to help someone work, play and participate in their daily routine is truly a special opportunity.   Whether it be foot pain, knee pain, back pain or you are just looking for a great pair of comfort shoes, give us a try!  We have shoes that are great for plantar fasciitis, heel pain, arthritis, tendonitis, neuromas and more.

We are not just Z-CoiL^® Pain Relief Footwear™ anymore!  We put "custom" into Customer!  We are customized comfort and freedom from pain, adding new styles regularly that will enhance your quality of life and make walking a pleasant experience again.  Check out some of our other brands, like Joya and Tenevis.

You will be glad you did! 

Our newest arrival due in this month is a fantastic sandal with great arch support and extreme cushioning.  Once they are on your feet, you will never want to take them off!  Click here for more information.

Severe Z-CoiL Inventory Shortage!

As Z-CoiL moves their manufacturing to China, we are starting to experience severe inventory shortages on styles and sizes even in the core models.  It is becoming bleak and will be very tough for the next few months.  Click here for the full story.

New Bio-Trek from Z-CoiL!

A revolutionary hybrid footwear from Z-CoiL. Cushioning, style and orthotic support come together in one shoe to give you an incredible feeling.  Click here for more information or

Somnio Closeout!

Somnio decide to get rid of all their dealers...  but didn't tell anyone!  OUCH!  So, we are closing out all Somnio shoes in stock for a fantastic price.  Click here for more details.

Introducing Joya, the World's Softest Shoe!  New to the United States from Switzerland, these shoes deliver a sensation of walking like you have never experienced before.  It's simply about making walking a joyful and effortless experience.  Click here for more details.  New styles just arrived!

Medication Discounts - Incredible!

Need medication but are tired of paying high prices?  We are now offering a card that will allow you to purchase medication at a discount of 10-80%!  No cost to you and valid at many participating pharmacies.  Click here for more information and to print your card out and start saving today.

Click here for our monthly specials!  Z-CoiL, Somnio and Aetrex shoes at an unbelievable price!

IMPORTANT NOTICE!  San Francisco Store has Closed!  Click here for information.